Talking Drupal #343 - Marketing Automation with Mautic

April 12, 2022

Today we are talking about Marketing Automation with Mautic with Ruth Cheesley.





  • What is Marketing Automation
  • What is Mautic
  • How does Mautic work
  • Is Mautic free
  • Similarities between Drupal and Mautic
  • Mautic and Acquia
  • How Mautic works with Drupal
  • What Mautic can automate
  • Privacy features in Safari
  • Customizing Mautic
  • Plugin ecosystem
  • Mautic Acceleration team


Module of the Week: 

Webform Mautic

Adds a Webform handler to map submissions to Mautic forms.
Automatically send Mautic cookies (session and device ID), to merge the newly created contact from the submission with the anonymous tracked visitor through the tracking pixel seamlessly.
Automatically forward the IP address to Mautic, to provide consistent tracking of leads once they submit the form.